About Anyreach

Anyreach is an omni-channel Agentic AI platform that empowers businesses of all sizes to deploy fully autonomous agents. These agents seamlessly handle communications across channels like phone, email, SMS, and chat, while executing business processes, logic, and workflows to drive revenue growth and reduce costs. We’ve fine-tuned our proprietary models to create the most human-like agents in the industry, capable of navigating complex conversations and performing tasks with the skill of a company’s top representatives. Beyond our cutting-edge platform, we offer professional services to support clients who want to sell (go-to-market activities) or buy (implementation) Agentic AI solutions.

Role Overview

As the Head of Growth / Vibe Marketing at Anyreach, you will spearhead our growth initiatives by leading two key areas:

• Internal Marketing Operations: Building and optimizing our marketing engine to scale lead generation channels and deliver measurable results in revenue, lead quality, and volume. More details here.
• Client-Facing AI GTM Services: Supporting clients with Done For You (DFY) go-to-market strategies powered by our Agentic AI, enhancing their marketing performance and KPIs. More details here.

This is a hands-on leadership role requiring an AI-savvy, data-driven marketer with a passion for experimentation and a knack for systems thinking. You’ll work closely with a dynamic team, leverage advanced tools, and align with Anyreach’s customer-obsessed, fast-paced culture to drive impact.

You will be reporting into Richard Lin the CEO of Anyreach, for more details see here.

Responsibilities

Internal Marketing Operations

• Design and manage a scalable marketing operation to optimize lead generation across multiple channels.
• Take full ownership of key metrics: revenue, revenue per lead, lead quality, and lead volume.
• Develop and execute strategies to maximize channels such as cold email campaigns, LinkedIn outreach, content marketing, partnerships, and website-driven leads.
• Continuously test and iterate on campaigns to identify high-performing tactics and eliminate inefficiencies.

Client-Facing AI GTM Services

• Build marketing operations to support clients leveraging our Agentic AI for their go-to-market (GTM) needs.
• Collaborate with clients to enhance their marketing strategies, driving improvements in revenue, lead volume, and other critical KPIs.
• Deliver tailored solutions, such as campaign execution, funnel optimization, and process automation, using Anyreach’s AI capabilities.

Leadership & Strategy

• Lead a high-performing marketing team, fostering a culture of accountability, experimentation, and rapid execution.
• Define and track SMART goals (Specific, Measurable, Assignable, Realistic, Time-related) to ensure alignment with company objectives.
• Optimize the full marketing funnel—acquisition, activation, retention, revenue, and referral—using data-driven insights.
• Identify operational gaps and implement solutions to streamline processes and scale impact.

Requirements

Must-Haves

• AI-Native Expertise: Proven experience with AI-driven tools, automations, or agentic platforms, ideally in a marketing context.
• Quantitative Demand Generation: Strong background in demand-gen marketing with a focus on measurable outcomes, funnel optimization (TOFU/MOFU/BOFU), and SMART goal-setting.
• Experimental Mindset: Comfortable running multiple campaigns, testing hypotheses, and iterating quickly based on results.
• Marketing Stack Mastery: Deep familiarity with modern marketing tools (e.g., CRM, email automation, analytics) and the ability to manage or step into any part of the stack as needed.
• Systems Thinking: Ability to break down complex problems, spot inefficiencies, and build scalable solutions using people, processes, or technology.

Skills & Experience

• Track record of driving revenue growth through innovative marketing strategies.
• Leadership experience managing teams and collaborating with sales or product functions.
• Analytical prowess with a passion for leveraging data to inform decisions.
• Familiarity with the following GTM tech stack / tools
  • CRM (Attio, Hubspot, GoHighLevel)
  • Email marketing infra and marketing automation (instantly.ai, directiq, pardot, Hubspot emails etc..)
  • Content scheduling (positioning, brand voice, topic/content clusters, etc..)
  • Nocode integration tools (N8N, Zapier)
  • Analytics (Google Analytics, Google Search Console, A/b testing)
  • SEO (Semrush)
  • CMS (Wordpress, Ghost, Webflow)
  • Social Channels & Paid Media (Linkedin, X.com, FB, Tiktok)

How We Operate

At Anyreach, our work is guided by core principles that shape our culture and drive our success:

• Quality Output & OKR Goals: We prioritize high-quality work that meets ambitious objectives and key results.
• Growth Mindset: We learn from challenges, embrace new opportunities, and continuously improve through self-directed action.
• Clear Accountability: We communicate transparently and hold ourselves accountable for results and actions.
• Radical Candor: We give and receive honest feedback—positive or negative—to accelerate growth, without taking it personally.
• Customer Obsession: We care deeply about our customers, focusing on solving their problems and delivering real value.
• Speed as Habit: We deliver excellence with urgency, valuing a solid plan executed today over a perfect plan delayed.

These principles will guide your work as you build and lead our marketing efforts.

Why Join Us?

• Be a key player in shaping the growth of an AI-driven innovator disrupting how businesses operate.
• Work with a team that values speed, candor, and customer impact.
• Leverage cutting-edge AI technology to solve real-world problems for Anyreach and its clients.
• Thrive in an environment where your ideas are tested, refined, and put into action quickly.